Having the opportunity to attend an event featuring a powerful, strong woman leader such as CEO of ULTA's Mary Dillon is a unique experience. Being able to then meet her in person is priceless.

Ashley Stone and Mary Dillon, CEO ULTA Beauty

At Beauty Entourage, we stand by women entrepreneurs, leaders, and boss chicks. Motivated and inspiring women throughout history and today drive us to be the best we can be as individuals and a company. We made our way to The Roosevelt Hotel in New York, NY to hear from this "beauty retail powerhouse" what exactly helped her rise to the level of CEO of ULTA and what keeps her grounded as a influential woman in the beauty industry.

Being surrounded by so many amazing brands can be a little overwhelming. Like a little fish in a big pond, we soaked in every detail of the impeccable marketing, innovative advertising and exceptional advice these companies had to offer.

Listening to Mary Dillon offered insight to maintaining a positive and resourceful brand. Owning a business requires savviness and constant reinvention to stay in tune with the modern day customer. Dillon emphasized not letting a beauty brand become stale. In a nutshell, ULTA is doing so well because they speak to a large audience. By knowing who the customer is, the product and promotions can be tailored to how it will benefit the customer. We are coming into a day and age where everybody is a beauty enthusiast - on a budget. The modern girl wants to touch and test their make up, read reviews and hear advice from a real person, and know they are making the most out of their purchase. ULTA will be opening as many as 100 new stores across the country to make beauty products accessible, combining high end and drug store brands, so you can find all the products you need in one place. Of course, the perks of this event were on point as well.

Check out that swag!

This is just a snippet of the great advice Dillon gave us at her talk hosted by Cosmetic Executive Women (CEW) in New York. We are right on track with our upcoming events. By opening up our headquarters space to the public this Fall, we are inviting our amazing Beauty Entourage clients, prospective customers, and the modern girl curious about make up and hair styling right into our daily work space.

With our make up and hair professionals on deck, our Open House events, workshops and individual classes broaden Beauty Entourage from being just an on site travel team to a location you can attend for personalized advice, tips and trends. 

Of course, we're not stopping there. Our new BEloved program is similar to a loyalty card that earns you discounts every time you book or shop.